with your Patients
written by Glenn M. Hultgren, D.C.
( D.A. = Doctor of Acutes )
( D.C. = Doctor of Chronics )
Many of our Christian Chiropractors Association members and friends regularly call the CCA office asking for help and recommendations for office procedure programs, we thought it might be of help and a practical idea to include some basic office procedures on our web site. The information on this site is not new as it has been used by thousands of Doctors of Chiropractic for many years. It has been gathered from several sources and has been screened for its ethical content as well as its effectiveness in the doctor’s office.
When it comes to advertising and public relations, there are many different ways and programs used by chiropractors. In a survey by public relations professionals, the following is a list, ranked by the most cost effect to the least, of the many ways you can spend your advertising and public relations dollar.
The second program is a manual for the front office staff. We have found that too many secretaries and receptionists may know how to operate the computer but hardly know how to spell chiropractic. When properly trained, they should be your best source of new patients and your best P.R. person. A poorly trained front office person can drive patients away by their inept procedures.
The third program contains two letters which are designed to re-activate patients who have discontinued their care.
The fourth program contains a series of letters
which can be transferred onto your computer and sent to all new
patients over a one year period of time. These letters are designed
to express appreciation to the new patient, to get the new patient to express
appreciation to the friend who referred him/her to your office, to stimulate
the new patient to make referrals, the inform the new patient of other
health problems you can work with, and general health information.
The final letter in the series is a very brief outline of how to perform